Our Selling Strategy

Dean Laird, 27 years as a real estate agent/broker and co-owner of Colorado Group Realty since 2004.

Our goal is to make sure your Steamboat condo or townhome sells as quickly as possible and for the best price.  I do that by making sure your home has as much exposure as possible to qualified buyers through multiple marketing channels.

Over 90% of buyers go to the Internet to begin their search, which is why I specialize in internet marketing.  I understand the power of the web and use internet search sites (realtor.com luxuryrealestate.com, www.trulia.com, www.zillow.com, etc), individual property websites, professional photography, local broker tours, open houses, direct mail campaigns, and other marketing efforts to maximize your home’s exposure to buyers.

I work with each seller to develop an individualized marketing plan while making sure that you know what we’re doing to get your home sold and what to expect from the sales process.  I can make suggestions on how to make your home more attractive to potential buyers. I want to know what your goals are, to ensure that when I find a buyer, the negotiations process goes smoothly. From the day you sign the listing agreement I will communicate regularly about the progress and feedback from potential buyers as well as other real estate professionals. Selling your home is a team effort, and I want to be your partners in making it a success.

Would you like to learn how to get your Steamboat home sold or receive a market analysis of the current Steamboat market? Call us at 970-846-8284 for more information.